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Wolverhampton Wanderers (Wolves) have announced a new multi-year partnership with LeoVegas Group, designating BetMGM as the club’s official European betting partner for the next two seasons.
This agreement builds on the existing relationship between Wolves and LeoVegas, which began in the 2023/24 season when the LeoVegas brand featured on the front of Wolves’ training kits.
Under the new partnership, BetMGM branding will be prominently displayed across various marketing platforms at Wolves’ home ground, Molineux Stadium.
This includes the double-row pitch-side LED advertising system, static branding sites and media interview backdrops.
Additionally, BetMGM branding will be visible around Compton Park, the club’s training facility, enhancing the brand’s visibility throughout the next two seasons.
Regarding the deal, Russell Jones, Wolves’ General Manager for Marketing and Commercial Growth, commented: “We’re delighted to announce this partnership with BetMGM UK and thank them for their support as we head into the 2024/25 Premier League season.
“Their support is invaluable to the club as we look to expand our portfolio of commercial partners and we look forward to working with the BetMGM team over the next two seasons.”
Sam Behar, UK Director at BetMGM, added: “It’s been almost a year since we started collaborating with the Wolves, and we are very excited to continue this successful, awareness-boosting partnership for the next two years.
“Wolves are one of the most established clubs in the Premier League, and we can’t wait to see them in the first game of the season against Arsenal in August.”
Earlier this month, Wolves also signed a partnership deal with Debet, an arrangement that sees Debet as the club’s principal and front-of-shirt partner for the next two seasons.
