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The operator, represented by SCCG Management, will be the ice hockey team’s official sports betting partner.
Vegas Golden Knights President Kerry Bubolz said: “We’re proud to be partnering with Betfred as they make their arrival here in Las Vegas.
“Betfred’s US business is Vegas born just like we are, and we’re excited to help them launch their brand in Nevada.”
Per the deal, Betfred and the Golden Knights will collaborate on intermission contests for fans at selected home games.
Betfred will receive exposure on dasherboards and LED signage at the T-Mobile Arena, as well as on the NHL’s new DED broadcast signage.
Furthermore, the sportsbook will feature on the Golden Knights’ digital channels, email newsletter, radio broadcasts as well as other platforms.
Betfred Sportsbook COO Bryan Bennett added: “As a Las Vegas-based company preparing to open our first hometown sportsbook in partnership with Mohegan Casino Las Vegas at the Virgin Hotel Las Vegas, we’re very excited to be partnering with the hometown Vegas Golden Knights.
“We look forward to growing our business here and supporting Las Vegas hockey in the process.”
Betfred Sports was represented by SCCG Management CEO Stephen Crystal during the deal negotiations, who concluded: “We are thrilled that Betfred is officially partnering with the Vegas Golden Knights. As a leading sports management advisory firm, we are dedicated to delivering exceptional value to our clients, and this partnership is a testament to that commitment.
“We facilitated partnerships for Betfred with the Cincinnati Bengals, Colorado Rockies and the Denver Broncos and we look forward to now connecting Betfred with hockey fans and creating unforgettable moments for everyone involved.”
