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This collaboration aims to increase Stake’s recognition to a wider audience that will enable the brand to diversify its fan base.
The brand has a wide range of international sponsorships including deals with MMA organisation UFC, Canadian superstar Drake, Premier League team Everton Football Club and Argentine football great Sergio Aguero.
Furthermore, Stake also focuses on campaigns to activate across regions with a 24-race schedule over 22 countries. Now, it will support the fans of Alfa Romeo F1 Team Stake by creating a calendar of worldwide experiences and events alongside the F1 calendar.
Bijan Tehrani, Co-Founder of Stake, said: “We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success. Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation.
“We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing audience engagement in the digital arena.”
Andreas Seidl, CEO of Sauber Group, said: “We welcome Stake as a new title partner for the team in what represents the start of a new era for us both. We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans.”
Recently, Stake.com collaborated with BGaming on a new game powered by player analytics data.
