Because of Superfeed, customers can benefit from Racing Post data and content from all major international racing territories. The single integration feed includes information such as skills, form, comments, verdicts and star ratings.
Spotlight Sports Group has been providing independent content to Bet365 customers on all UK and Irish racing for several years. The extension of the international agreement adds to this and the recent launch of South African racing content in 2020.
Daniel Smith, Spotlight Sports Group Account Director, insisted on the importance of the growing partnership between Bet365 and Spotlight Sports Group. He commented: “We’ve worked with Bet365 for a number of years and it is excellent to have an array of Superfeed content live across one the biggest bookmakers in the world. We know the value customers place on our content and we’re delighted Bet365 continues to offer this support to its customers for new territories.’’
Content of Racing Post is available via Superfeed for UK and Ireland, France, US, South African, Hong Kong and UAE racing and more global territories are scheduled to be added soon. All the international content can be accessed through a single integration from Superfeed.
