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Parimatch has renewed its partnership with Leicester City Football Club for the upcoming 2024/25 Premier League season.
The partnership, which began in the 2020/21 season, will continue to see Parimatch serve as the Official Betting Partner of the football club, marking the fifth consecutive year of collaboration between the two entities.
As part of this agreement, Parimatch’s branding will be prominently featured throughout Leicester City’s home ground, King Power Stadium, including pitch-side advertising boards and interview backdrops.
The partnership also extends to online and offline advertising rights, allowing Parimatch to maintain a significant presence in connection with the club.
Leicester City Football Club, which secured promotion back to the Premier League, has been working with Parimatch to increase both organisations’ visibility and engagement on an international scale.
The renewed partnership is expected to continue this trend as the club starts life under new manager Steve Cooper; last night, Leicester secured an against-the-odds 1-1 draw versus Tottenham Hotspur.
In addition to its partnership with Leicester City, Parimatch has maintained relationships with other sports teams. For the 2023/24 season, Parimatch also confirmed its role as the Official Betting Partner of Chelsea FC.
Earlier this year, Parimatch had its operations suspended in Ukraine following an investigation by the Ukrainian government, which alleged connections between Parimatch and Russia.
Despite these challenges, Parimatch remains active in its other markets, including the UK, where it operates under BVGroup.
