The deal acts as a three-year extension, but will include a new ‘Unibet Landing’ location at Lincoln Financial Field, which will host a range of fan engagement activities throughout the year.
Furthermore, Kindred’s Unibet brand will serve as the Eagles’ casino, casino games and sportsbook partner.
Kindred’s North America SVP Manuel Stan said: “Our partnership with the Eagles has been a key pillar in Unibet’s strategy in Pennsylvania since its entry in the market and will continue to be an essential piece going forward. We are very pleased to continue the collaboration and continue to develop innovative and engaging projects both at the stadium as well as digitally.”
Philadelphia Eagles VP of Corporate Partnerships Brian Napoli added: “We look forward to extending our fully integrated partnership with Unibet for another three years.
“Our growth in this emerging online space has enabled us to connect with Eagles fans in new and interactive ways thanks to Unibet’s forward-thinking approach to the industry. Through our continued partnership, we are excited to offer Eagles fans even more engagement opportunities, starting with the new Unibet Landing at Lincoln Financial Field this season.”
The extended deal will also see Unibet continue to offer customers Eagles-branded mobile games, including Eagles slot games and Eagles blackjack among others.
Recently, Unibet launched a live dealer studio in the Netherlands with Stakelogic. The studio is equipped with a camera, microphone and broadcast technology.
