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Kambi Group has signed an agreement with Eyas Gaming, a sports betting and casino site, for the launch of the Lance! Betting sportsbook in Brazil.
Eyas Gaming will utilise sports betting technology from Kambi for the sportsbook, which will include front-end user interfacing, customer intelligence and risk management.
The Lance! Betting sportsbook will be part of the Lance! brand, a Brazillian-based football media site that currently attracts over 15 million unique users each month.
This collaborative project will strengthen the position of both companies in the Latin American markets.
Kristian Nylén, CEO and Co-founder of Kambi, said: “It is a pleasure to have put pen to paper on this agreement with Eyas Gaming, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.
“This agreement further bolsters Kambi’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”
Backed by the Gauselmann Group, Eyas Gaming is a relatively new venture that was originally launched in the UK.
Its flagship slots brand, Merkur Slots, is owned and operated by Eyas Gaming.
Adam Joseph, CEO at Eyas Gaming, said: “We are very pleased to have signed with Kambi as we look to deliver on our sports betting ambitions and the potential of the Lance! Betting brand in Brazil.
“Kambi’s track record in Latin America and proven suite of high-performance technology made partnering with them a natural choice.”
Earlier this summer, Kambi Group renewed its multi-year partnership with LeoVegas, the former providing its sportsbook technology services to the latter.
