Launching first in the province of Ontario, the new sportsbook will be delivered through NorthStar Gaming’s brand, with the operator implementing Kambi’s sports wagering product this year. Kambi, a provider of sports betting and technology services to 35 brands globally, was selected by the Canadian operator after a lengthy evaluation process.
Michael Moskowitz, CEO and Founding Partner, NorthStar Gaming, commented: “Kambi’s data-driven sportsbook and flexible technology, along with our proprietary UX approach, will give us access to the market’s most innovative and differentiated sportsbook experience. With valued partners like Kambi, our online casino and local sportsbook brand will provide consumers with an engaging and frictionless experience.”
In addition to boosting its sports betting portfolio, NorthStar Gaming will also have access to Kambi’s technology solutions, media websites, sports data and social media platforms to provide its customers with an all-encompassing betting experience.
Kristian Nylén, CEO and Co-Founder, Kambi, said: “Our partnership with NorthStar Gaming marks an important strategic milestone for Kambi as we expand into Canada’s sports betting market.
“NorthStar Gaming is on a mission to create the most engaging online gaming and sports betting product in Canada.
“Thanks to our premium technology and service offering, NorthStar Gaming will be able to deliver a bespoke online sports betting experience to Canadian players and we are excited about the pending launch in Ontario and additional provinces.”
Kambi, which is of Scandinavian heritage though headquartered in Malta and London, built up a reputation initially through its ice hockey betting products. Currently, the brand partners with the likes of Kindred Group, LeoVegas, Penn National Gaming and Rush Street Interactive.
