The agreement, which is said to be a long-term deal, has been signed to help drive the “development and global growth of Icelandic football.”
Genius Sports will have access to over 1,400 matches a year, and has been granted the authority to capture, manage and commercialise the live streams and in-play data with betting partners associated with ITF and KSI.
Jonny Katanchian, Head of Commercial Partnerships, EMEA, Genius Sports, commented: “This partnership with the ITF and KSI is an excellent example of the Genius Sports partnership model and the value we provide.
“Icelandic football will benefit from our global reach, unique free-to-play and official data capabilities to help expand their sport. Sportsbooks will also be provided with the fastest, highest-quality data and video content across thousands of events per year during off-peak windows.”
In addition to Genius Sports’ data and technology capabilities, the company will also offer fans its portfolio of free-to-play gaming content.
This includes fantasy competitions, trivia and game predictor tools, which the Icelandic football organisations can then use to better determine fans’ content preferences.
Birgir Jóhannsson, CEO, ITF, said: “We have made an untiring effort during last year to market these rights and now it is bearing fruit. These agreements, and those that will follow, will make sure that Icelandic football reaches its next step, for everyone’s benefit, including the clubs, the players and the domestic football community as a whole.”
Stefán Gunnarsson, Director of Commercial & Marketing, KSI, commented: “We are immensely pleased to have concluded the contracts with Genius Sports, one of the leading players within the field of betting and official data exploitation. We really look forward to the partnership for the upcoming cycle.”
