Fans of the NHL team should expect to see a lot more of the Super Group-owned brand after both parties put pen to paper on a multi-year partnership that will bring Betway’s marketing materials to the Devils’ home arena in Newark.
Betway will receive “dynamic brand exposure and TV-visible signage” throughout Prudential Center, including dasherboard, Zamboni tunnel and in-bowl staircase branding, as well as in-bowl LED ring and scoreboard advertising.
The Malta-based company will also become the presenting partner of the “Devils Starting Line-Up, presented by Betway,” to be supported and promoted across all of the team’s social media channels.
Adam Cross, Senior VP of Global Partnerships for the New Jersey Devils, was enthusiastic about its partnership with Betway, commenting: “We are thrilled that Betway has selected the New Jersey Devils to continue their global campaign to connect and engage with the most dedicated fans across the NHL and sport.
“The New Jersey sports fan continues to be savvy, aware and engaged with sports betting opportunities; and we are pleased to introduce them to Betway’s unique platform, featuring some of the most entertaining wagers and competitive odds available today.”
This deal builds on Betway’s long list of partnerships with major sports brands, both in the States and elsewhere. Most recently, the company inked a sponsorship agreement with the Minneapolis-based basketball team, the Minnesota Timberwolves.
“We’re very excited to be adding the New Jersey Devils to our existing North American sports sponsorship portfolio,” said Betway’s CEO Anthony Werkman.
“Our partnership with the Devils will give us great exposure via the extensive list of marketing rights, which will enable us to showcase our products to customers in New Jersey.”
