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GiG, a company involved in digital marketing and media within the online gaming sector, has signed a head-of-terms agreement to acquire Titan, a supplier of SEO and content services.
This acquisition is expected to improve GiG’s operational efficiency and market position.
According to the agreement, GiG Media’s SEO and content costs could be reduced by up to 50% due to operational efficiencies and cost savings.
Titan’s experience is anticipated to improve the quality and turnaround time of GiG Media’s content and SEO services, potentially increasing revenue in the GiG Media publishing business.
Jonas Warrer, GiG CEO, stated: “This acquisition highlights our ambition to continue optimising our value chain, revenue and EBITDA margin. We will achieve substantial cost savings by integrating Titan’s SEO and content expertise while significantly enhancing our service quality.”
Titan’s co-CEO and co-founder, Lee Tadd, added: “We are thrilled to join forces with GiG Media. Our combined expertise will enable us to deliver exceptional value to our clients and stakeholders. We look forward to leveraging our strengths to drive innovation and excellence in SEO and content services.”
In 2023, Titan reported revenues of €3.3m ($3.53m) with an EBITDA of €0.72m. The acquisition deal is valued at €3.2m, with €1.0m payable at closing, €1.0m after twelve months and €1.2m after twenty-four months. The final agreement is subject to due diligence and board approval, with the closing expected in July 2024.
Earlier this year, GiG expanded its partnership with Casumo, covering a broader range of solutions, including customer relationship management, search engine optimisation affiliate management and casino lobby capabilities.
