Three-way consolidation sees the launch of Clarion’s iGB Live!

ion Gaming has recently announced the coming together of three industry events in 2018, otherwise known as iGB Live! The new consolidated event marks the unification of The iGaming Super Show, EiG and the Amsterdam Affiliate Conference.Each of the three events will join together under one roof whilst retaining their own dedicated presence and brand personalities. The aim of the consolidation is part of the commitment made by Clarion to ‘streamline the events calendar’. Addressing this industry concern with calendar congestion, Clarion’s iGB Live! will enable attendees to engage across the entire online gaming space at one event.Speaking about the news, Shona ODonnell said: “From speaking with the market, we know how much importance it places on reducing the volume of business events currently on the calendar, but at the same time raising standards and improving ROI.“The iGaming Super Show, EiG and the Amsterdam Affiliate Conference will retain their individual personalities, identity and vision that have made them three of the best known and respected brands in gaming.Shona ODonnell explains this ‘strategic move’ is one that will enhance the value and appeal to delegates in creating one of the biggest online gaming exhibitions and conferences for the industry.“The feedback to iGB Live! from all sectors of the business – affiliates, operators, suppliers and regulators – has been extremely positive: our job now is to get on with the important business of delivering best value to our customers courtesy of a clearly considered and joined up strategy.“I am extremely passionate about the future of the brand and excited about overseeing its development,” she added.Commenting on the three way merger, Tom Light, Vice President of Business Development at SBTech said: “EiG and the iGaming Super Show have been high quality events for many years and bringing them together under one roof will enable delegates and sponsors to meet even more key players in the affiliate and B2B space.”Penny Campbell, Head of Events at Microgaming, said: “Microgaming is fully supportive of the plans to incorporate EiG into next year’s iGaming Super Show. We have been loyal supporters of both events for many years and we welcome this decision.“The iGaming Super Show has grown in importance year-on-year and become a key meeting place for the industry. Its July time slot works well – long enough after ICE, and just before the summer break. It is a bold step and should be well received by the industry.”The first iGB Live! Event will take place on the 17-20 July 2018 at The Amsterdam, RAI Exhibition and Convention Centre. For more information and to register your interest, please visit www.igblive.com.