The Premiership Rugby Cup side will play host to Tebwin’s branding at its Sixways Stadium home ground. The sports betting business’ logo, as well as other promotional materials, will be present during Warriors home matches.
The Tebwin.com sportsbook was launched earlier this year and is the latest venture from marketing firm King J. Entertainment, the company responsible for KingJCasino.com and BetDuel.com.
Commenting on their partnership, Warriors Commercial Director Adam Palfrey said: “We are delighted to join the Tebwin sports portfolio and work hand-in-glove with King J. Entertainment to develop additional excitement around the Warriors brand.
“Our partnership with Tebwin.com will help Worcester Warriors to engage fans in responsible and innovative ways this season as the sports betting landscape continues to offer amusement and fun, as well as enhancing the fans’ experience.”
Tebwin stated that all advertising and content will be designed with sustainable gambling in mind in line with its mission to be a “responsible entertainment provider.”
Moreover, it said that player protection is “at the heart of the new sports-betting operation” and will actively promote both BeGambleAware and GamStop on its branded websites.
“We look forward to working closely with Worcester Warriors and seeing the team flourish in all competitions,” said Pearl Dougall, Business Manager at King J. Entertainment.
“We chose to go with one of England’s most famous rugby teams and we believe that our brand equity will add to the highly-charged atmosphere around match days and ramp up interest in results week-in and week-out.”
