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The free-to-play contests will allow FuboTV customers to predict the outcome of live sporting events directly from the streaming platform’s home screen.
This new offering advances Fubo’s ambition to “transcend the industry’s current TV model,” which it intends to do by incorporating more interactivity and further integrating its proprietary sports betting brand, Fubo Sportsbook.
“With this weekend’s launch, FuboTV will become the first live TV streaming platform to offer pick’em games integrated into the video experience with a direct gateway to an owned-and-operated sportsbook,” said Mike Berkley, Chief Product Officer at FuboTV.
“We believe interactivity is a key product differentiator for Fubo and, with these immersive experiences built into our live streaming product, we can offer the most personalised – and customisable – sports and entertainment television experience.”
By taking an integrated approach, said Fubo, it has seen stronger engagement, with cross-platform users placing more bets than sportsbook-only customers.
Ultimately, Fubo is attempting to do something that no other betting or entertainment brand is really doing right now, and hopes to benefit by being first.
Fubo Gaming President Scott Butera said: “While other media companies are entering into external partnerships with betting companies, FuboTV and Fubo Sportsbook have combined both into one ecosystem.
“The launch of pick’ems will further demonstrate FuboTV’s unique product integration and commitment to offering fans real-time immersive experiences across multiple touchpoints.”
Fubo’s first pick’ems will be made available to subscribers on Sunday 19 June, and will continue to roll out across the company’s user base over the coming months.
