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Through the deal, the online sportsbook and casino brand will integrate Livespins’ live streaming product into its online casino lobby.
The agreement also sees M88 take Livespins’ Ambassador product, which will allow the former to on-board its own brand ambassadors and influencers as streamers in a bid to drive acquisition and to allow players the “chance to bet behind their favourite celebrities.”
“It’s great to welcome M88 to the Livespins family and for its players to be able to enjoy an entirely new way of experiencing online casino for the very first time,” said Livespins Chief Commercial Officer Michael Pedersen.
“The demand for casino and slot streaming is big and will only get bigger, and by partnering with Livespins M88 can meet this demand and provide its players with a fun, social and ultimately thrilling experience like no other.”
Livespins noted that its team of streamers create engaging streams using the games integrated into its platform from groups such as Relax Gaming, Yggdrasil and iSoftBet. The company added that players are afforded all of the responsible gambling and safe gaming protections and tools as required under the operator’s various licences.
M88 Operational Division Head Joy Lao commented: “Livespins is taking the online casino sector by storm and as an operator that likes to be at the cutting edge and exceed player expectations, it was a partnership that we absolutely wanted to sign as a matter of priority.
“The Livespins experience really is like no other, and we can now offer our players slot and casino streaming within our casino lobby. This means tremendous added value but through a product that is responsible and ensures players are properly protected.”
